About TOTEME

TOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman. From the studio in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship and methodic repetition. TOTEME is a conscious label committed to making decisions that work in favor of people, animals and the planet.

The Role

TOTEME is looking for a PR Manager North America to join our team in New York. In this role, you will be responsible for the strategic development, management, and execution of TOTEME’s PR activities in the US. Acting as the company’s market specialist, you will be responsible for adapting and localizing the global PR strategy, press communications and events. You will report to the Global Head of PR.

Responsibilities

• Manage and expand relationships with press, influencers, opinion formers, and industry leaders.
• Grow brand awareness through news placements, event coverage, product placements, media grid creation and product seeding for brand ambassadors and press.
• Lead and execute local PR projects, including store openings, events, and collaborations.
• Manage guest lists for local events and press days, with support for global events and seasonal fashion shows.
• Handle administrative duties, including managing the PR budget, coordinating store pulls, and meeting notes.
• Foster strong working relationships with colleagues across various departments, including marketing, brand, store operations, trade, and logistics.
• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your Profile

• 5+ years of relevant PR experience at an in-house fashion brand or agency.
• Extensive knowledge of the high-end fashion segment, including brands, press, VIPs, influencers, and the evolving PR landscape across print, digital, and celebrity media.
• Proven track record in managing and expanding relationships with key press, influencers, and industry leaders.
• Strong organizational and project management skills, with a proven ability to lead local PR initiatives, including store openings, events, and collaborations.
• Fluent in spoken and written English.

About You

• A TOTEME ambassador, aligned with our brand culture and values, and able to effectively communicate them in the market.
• Strong communication skills, with the ability to negotiate effectively, share information clearly, and collaborate confidently with cross-functional teams.
• Well-informed about current trends, the luxury market, consumer behavior, and competitors.
• Positive, proactive, and self-motivated, with a can-do attitude.
• Able to work independently and as part of a team.

This is a full-time position based at TOTEME's New York office starting January 2nd 2025. 

The yearly salary for this role ranges between $70,000 - $100,000, and will be set according to the applicant’s profile, skills and previous experience.

TOTEME has teams in Stockholm, London and New York and a growing number of stores in Europe, North America and Asia. You will join a dynamic, creative and highly collaborative team working towards exciting projects and milestones. You will contribute to the company’s development and have the opportunity to grow within your role.

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.