The Brand team curates and upholds TOTEME’s visual identity and tone of voice. From conceptualizing shoots and casting talent to developing graphic guidelines and product packaging, we ensure every visual expression aligns with the brand. As guardians of TOTEME’s identity, we collaborate across departments to deliver consistency and creativity across all brand touchpoints.
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TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style.
With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.
TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the studio in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.