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CRM & Loyalty

The CRM team strengthens client relationships and drives long-term brand loyalty at TOTEME. Through tailored clienteling, loyalty events, and our loyalty program—c/o TOTEME—we create meaningful connections with our community. The team also leads our segmentation strategy across newsletters and push notifications to ensure personalized and relevant communication at every touchpoint.

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CRM & Loyalty

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About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style.

With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the studio in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry. 

Founded in 2014
Coworkers 250+