Marketing

Responsible for developing and executing TOTEME’s global marketing strategy, with the goal of strengthening brand authenticity, expanding international reach, and building brand awareness. The Marketing Team defines the global marketing calendar to ensure consistency across all touchpoints and leads the planning and execution of campaign rollouts, global media buying, regional activations, and events. The team is also responsible for all brand and corporate copywriting, from creative messaging to strategic content such as the Brand Book, Collection Briefs, and Sustainability communications.

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style.

With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the studio in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.