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PR

The PR team shapes and drives TOTEME’s global public relations strategy, building a strong and consistent brand presence across key markets. We manage media relations, secure impactful press coverage, and guide product placements in both print and digital channels. Our work includes collaborations with brand ambassadors, strategic seeding, and storytelling around major brand moments. We also plan and execute press events, media days, and interviews with TOTEME’s Founders and CEO, helping bring the brand narrative to life.

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PR

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About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style.

With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the studio in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry. 

Founded in 2014
Coworkers 250+