About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

The Role

TOTEME is looking for an E-commerce Director to join our team in Stockholm on parental leave cover from June 2026. As the E-commerce Director, you will be heading up the global E-commerce team at TOTEME, ensuring a commercially strong, innovative and on-brand e-commerce business. You will oversee the full customer journey from traffic acquisition, through conversion, site performance, front-end development, operations and innovation, to post-purchase experience, ensuring a locally relevant and scalable business. You will also oversee the development of our global marketplace business and be a key commercial stakeholder amongst Brand-Marketing & Communications teams. You will report to the Chief Commercial Officer.

Responsibilities

• Lead and develop the global e-commerce team consisting of fifteen employees, of which five are direct reports, across digital merchandising, performance marketing, e-commerce product, digital creative, operations and customer service

• Responsible for the global E-commerce P&L and Farfetch P&L

• Own and drive TOTEME’s global e-commerce strategy and roadmap, strengthening the brand’s position in the international digital fashion landscape

• Overall responsibility for the performance and continuous development of toteme.com, ensuring a premium, end-to-end luxury customer journey, as well as global marketplace (Farfetch) & affiliate performance

• Drive traffic growth and digital marketing performance in line with ROAS targets across global and local channels (paid social, SEO, SEM, paid shopping, Google, Meta, affiliates and local platforms)

• Ensure continuous development and optimization of e-commerce platforms and the e-com tech/app stack (Shopify, partner websites and apps) in collaboration with internal teams and external partners

• Deliver an on-brand on-site experience while optimizing conversion rates and reducing return rates through UX/UI development, testing and data-driven insights

• Lead locally relevant merchandising and shopping experiences across markets

• Be a key stakeholder in campaign and seasonal planning alongside Merchandising, Buying, Marketing and Brand

• Own the post-purchase experience, including delivery services, returns and customer service

• Manage the e-commerce budget, digital infrastructure and external partners to enable scalable, cost-efficient and high-quality global operations

• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your Profile

• Proven experience in delivering a cohesive, on-brand e-commerce experience within the luxury or premium designer fashion segment, with a strong understanding of how digital touchpoints strengthen the brand positioning and representation

• Leadership experience and the ability to inspire, motivate, and challenge teams, creating clarity, engagement, and commitment across functions and levels of the organisation.

• Proven commercial ownership of e-commerce performance, including revenue growth, profitability, and contribution to overall business targets.

• Experience setting and executing a long-term e-commerce strategy aligned with brand positioning and business growth.

• Deep understanding of key e-commerce areas such as traffic, conversion, site operations, site performance, front-end development and innovation

• Solid knowledge of e-commerce platforms and a good understanding of underlying IT architecture and integrations.

• Proven ability to lead cross-functionally and collaborate with both internal, and external stakeholders and team.

• Experience working with multibrand and online marketplaces, with the ability to manage and optimise third-party marketplace operations alongside a direct-to-consumer e-commerce business.

About You

• Solution-oriented and hands-on, with the ability to move seamlessly between strategic direction and operational execution.

• Commercially driven and results-focused, with a strong understanding of how e-commerce performance supports broader business objectives.

• Data-driven and digitally savvy, able to interpret insights and analytics to inform decisions, prioritisation, and continuous optimisation.

• Self-motivated, accountable, and confident in decision-making, with a strong sense of ownership.

• Innovation-led, with a proactive interest in exploring new technologies and ways of working to enhance performance and customer experience.
  

This is a parental leave cover for minimum 8 months from June 2026, with possible extension. It is a full-time position based at TOTEME's headquarters in Stockholm with start upon agreement.

TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.