About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

The role

TOTEME is looking for a Senior Content Editor to join our team in Stockholm full time. In this role you will lead the development and execution of seasonal content across TOTEME channels. Working closely with Art Directors and creative teams, you will translate collection and brand messages into compelling visual narratives that strengthen the brand experience and resonate with our global audience.

You will play a key role in shaping how campaigns and seasonal stories come to life across digital touchpoints, ensuring a cohesive and elevated presentation across owned channels. You will report to the Chief Marketing Officer to begin and work directly with Brand & Marketing teams.

Responsibilities

• Translate collection and brand direction into clear content narratives and storytelling frameworks

• Develop and present seasonal content plans, publishing calendars, and campaign priorities

• Lead and execute seasonal content frameworks across all owned channels, including homepage, social media, newsletters, and brand activations

• Drive visual storytelling in close collaboration with Art Direction, Editorial, Graphic Design, and Social teams

• Collaborate cross-functionally with Collection, E-commerce on launches and campaigns

• Select and shape campaign assets to ensure brand elevation and consistency across all customer touchpoints

• Support and guide visual execution across social media and digital channels

• Ensure content alignment with brand positioning, creative direction, and commercial priorities

• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your profile

• Experience from a similar role within fashion, luxury, or brand-led environments

• Relevant creative background with strong portfolio demonstrating visual storytelling and campaign execution across channels

• Proven experience developing and executing seasonal campaigns and content plans across digital channels

• Experience working with touchpoints to e-commerce, newsletters, organic social media, and other owned channels

• Experience presenting creative concepts and content strategies

• Understanding of brand positioning, customer journeys, and digital performance through previous campaign or content work

About you

• A strong creative eye and visual sensibility with a strong sense of brand and instinct for elevated storytelling

• Strategic and able to think holistically across channels and customer touchpoints

• Proactive and driven, with the ability to lead initiatives forward

• Collaborative in cross-functional environments

• Strong execution skills, highly organized and comfortable navigating a fast-paced environment

• A love for the fashion and creative industries

This is a full-time position based at TOTEME's Stockholm head office starting upon agreement.

TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.